By John Cheeran
Ah, Sachin Tendulkar!
Tendulkar is the man who always proves his detractors wrong. Airtel dumped Tendulkar as their brand ambassador but there are others to step into the vacuum.
Tendulkar has signed a three-year deal with Singapore-based talent management and sports marketing firm World Sports Group. Tendulkar is still involved with Saatchi and Saatchi’s division Iconix in India and Iconix is handling Tendulkar’s brand associations within India.
WSG is set to manage Tendulkar’s global brand ambitions.
Well, one more reason to score runs!
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